After nearly two decades of walking alongside vulnerable children in Ecuador and beyond, we're excited to introduce a refreshed brand for Project M:25, one built to grow with us as our mission expands around the world.

As we extend our holistic model into new communities and equip more partners to carry it further, we needed an identity that could keep pace. Something distinctive. Something scalable. Something that reflects the hope at the heart of what we do.

So today we're introducing a new look for Project M:25: brighter colors, a bolder identity, and a symbol at the heart of it all — the kite.

The kite tells our story.

Every child we serve begins life going against the wind. Circumstances stacked against them before they can even name what they're facing. But with the right lift — safety, love, steady, and caring adults, they rise. They take flight. They soar.

It's also, simply, a symbol of play. Of running across a field, head tilted up, laughing. That's the kind of childhood we believe every kid deserves, and the kind of healing our work is built to restore. Not just safety. Not just survival. Joy.

And that's the heart of our mission. Our name comes from Matthew 25:35-36, where Jesus calls His followers to feed the hungry, give drink to the thirsty, welcome the stranger, clothe the naked, care for the sick, and visit the imprisoned. It's a picture of whole-person love, the same kind of holistic care we strive to bring to every child we serve. We believe every child is created with purpose by a loving God, and that no circumstance, no matter how heavy, gets the final word over their story. Our calling is simply to be the hands that help them rise into the life they were made for.

This new look reflects who we've always been and where we're headed next. Thank you for being part of the journey. In many ways we feel like we are just getting started and we are so thankful that you are joining us in this mission.

Bobby & Tamitha Lynch Founders, Project M:25